FTX App Brand and Product

2020-2022

Blockfolio, the leading crypto tracking app for retail investors, underwent a transformation in 2020 after the acquisition by FTX. Recognizing the evolving needs of our user base, Blockfolio was rebranded as the FTX App and expanded its functionality beyond tracking to include trading and other features, aiming to become the ultimate tool for retail crypto engagement.

Adaptation

Demystifying crypto for a wider audience was the goal with updating the FTX App. The key? Design choices that fostered accessibility and playfulness.

Typography

Color

Trading

Besides meticulously tracking their portfolios across different exchanges, users desired to participate in the market, not just observe. The challenge arose: evolve the app to seamlessly integrate trading without disrupting the dedicated user base who valued the tracking functionality.

Making space

Buy

Sell

NFTs

The 2022 NFT boom was hard to miss and it was an opportunity to democratize access to what was an exciting new asset class. The goal was not to take attention away from trading crypto but to further engage our users by becoming a comprehensive platform for both traditional and NFT-based investment activity.

Collection and Filtering/Sorting

Buy

Sell

Yield Generation

The FTX App's Earn feature allowed users to generate returns on their cryptocurrency holdings simply by holding them in their account. It was a flexible and easy way to put their crypto to work and earn passive income.

Entry points

Wallet