Blockfolio Signal
One way to help the blockchain ecosystem is to support token team and token holder relationships. With the most interconnections in the blockchain space, Blockfolio leverages this advantage with the Blockfolio Signal platform.
Aside from providing a service to the crypto ecosystem, the platform would be able to solve two issues—How do we become the top resource for crypto experts? And how do we further instill trust in current and potential users?
So what's the problem?
Token teams were initially limited in how they posted their Signals, largely relying on people on our team to post at a specific time. This wasn’t a sustainable strategy since our team supported many teams globally. I worked on creating the Blockfolio Signal dashboard on the browser and in the app.
For a first-time user, we wanted the dashboard to be:
• Intuitive and easy to use; familiar
• Trustworthy and doesn’t induce anxiety when posting a Signal
For an experienced user:
• They can quickly use the dashboard
• Draw inspiration; be able to compose Signals based on previous or other team’s Signals
• For users to post more frequently
• For users to post quality content
• Less dependant on Blockfolio; reduce handholding
• Create a feedback loop
• Create extensible posting module
• Provide ability for users to broadcast across multiple platforms
• Users can view metrics
A layout that users would be familiar with is the Newsfeed architecture which would allow users to be able to view other Signals as they composed their own post.
Another idea was to try a dashboard where the focus was on composing the Signal. With this layout, the idea was to create a wizard of sorts but if token teams were posting frequently, it would become tedious to have to go through the steps every time.
As we fleshed out what would be useful for the user, we settled on a dashboard design with the composer in a lightbox so that we keep the user in the context of the current screen; making the Signal-composing experience simple and continuous.
For the the in-app experience, the flow should mirror the web experience so that the user can simply start composing Signals without learning a new flow.
